Blaupunkt MCG9000S: The Crown Jewel of the IFA 2026 Display

The flagship of our new TV generation has arrived. At IFA 2026, Blaupunkt presented the new MCG9000S – a premium QD-MiniLED series created to become the technological centerpiece of the portfolio and a powerful proposition for the high-end TV segment.

From a successful generation to a new flagship

The new MCG9000S builds on the experience of the previous MCG8000S series, which underwent independent testing in France by Bureau Veritas AET France. The results across key benchmarks gave the previous generation strong recognition – and set the stage for an even more ambitious successor.

The new MCG9000S takes the concept further with 4K QD-MiniLED technology, up to 1,080 local dimming zones and 144 Hz refresh rate, delivering the contrast, brightness and smooth motion expected from a premium display.

Designed to impress – inside and out

AI Picture Quality continuously optimises image quality, while MEMC, HDR10 and Dolby Vision help deliver a more detailed and immersive picture across different types of content.

The experience goes beyond the screen. Built-in speakers with a dedicated subwoofer and Dolby Atmos create a more powerful soundstage without requiring an additional sound system.

And there is one detail that immediately catches attention: the premium central rotating stand. Even with a large 75-inch screen, users can easily adjust the viewing angle – combining stability, functionality and distinctive design.

A smarter flagship

The MCG9000S runs on Google TV 6.0 and introduces Far-field Voice Control, allowing users to interact with the TV through built-in microphones without reaching for the remote.

Available in 55″, 65″ and 75″, the series gives retailers flexibility to position the flagship across different premium screen-size segments.

A strong addition to the premium portfolio

For B2B partners, MCG9000S is more than a technology showcase. It is a flagship product designed to attract attention, strengthen the premium part of the product matrix and give retailers a distinctive proposition backed by the heritage of a century-old European brand.

MCG9000S brings together premium display technology, smart entertainment and distinctive design – all under the Blaupunkt name.